Marketing Agencies

Brand Control

Use advanced personalization templates to control brand while still providing sales autonomy.

Greater Awareness

Make branded content easier to find and utilize by sales with custom storefronts.

Agency Alignment

Align your agency with Client’s sales and marketing team to achieve accelerated growth..

Measurable Results

Integrate end-to-end processes from buying targeted lists to content production fulfillment and eCommerce.

50% of companies say their customers expect great design and cross-channel consistency from their brand.

Protect Your Client’s Brand

Building a brand takes time and discipline. Agencies have long understood that consistent presentation of a brand can create enduring value. Unfortunately, a lack of discipline on the client side can severely diminish a brand.

Maintaining client discipline gets harder the further away the usage is from the agency’s client contact. When the brand is used by field sales personnel all consistency and discipline is often lost in their quest to land the next deal.

Are your client’s salespeople disparaging a brand you worked hard to create and build? With the AccuConnect sales engagement platform, agencies can institute brand controls while still providing the client’s salespeople the autonomy they desire.

Increase Brand Awareness

Another benefit of using AccuConnect is an increase in the usage of marketing by field personnel, which in-turn increases brand awareness. AccuConnect provides sales personnel a storefront to make marketing content easier to find and utilize.

Your client’s sales personnel are exposed to beautiful marketing collaterals supporting all aspects of their sale cycles. They can not only find them, but also easily customize them to fit their specific target customer. Provide sales people what they need, when they need it, while still maintaining control over brand identity.

Increase Marketing’s Impact

Agencies can create advanced personalization templates that control the brand image and messaging but can be tailored by the client’s field to specific sales situations. Sales personnel can choose headlines and images that fit their needs, while template controls ensure everything remains on-brand.

Implementing personalization is a proven method for increasing marketing impact. In fact, Epsilon Research reports 80% of customers are more likely to purchase a product or service from a brand providing personalized experiences. Econsultancy reports seeing companies achieve an 80% uplift since implementing personalization.

Integrate Your Agency Supply Chain

AccuConnect is designed to support a multi-vendor environment. Integrate graphic artists, printers, warehousing and fulfillment into the solution for the client. AccuConnect increases supply chain usage creating greater price leverage for customers.

“AccuConnect can combine like orders to create greater efficiencies in production and mailing. Comingle multiple orders from multiple clients to achieve maximum production discounts and increase your account margins.

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Measurable Results

In this age of greater accountability, Accuconnect helps align agencies with their client’s sales and marketing organizations. Strong alignment of this triad is a proven recipe for achieving growth. Accuconnect’s dashboards let you track and report on this growth to management.

Aberdeen reports that companies with strong sales and marketing alignment achieve a 20% annual growth rate, while those with poor alignment see a 4% revenue decline.

Contact

Austin

9050 N Capital of Texas Hwy, Suite 300

Austin, TX 78759

Phone: (512) 792-5700

Fax: (866) 826-1066

Westland

6005 E. Executive Dr.

Westland, MI 48185

Hyderabad

8-3-961/B, 5th Floor

Srinagar Colony Main Road

Hyderabad, Telangana 500073, India

Phone: (91) 40 48544449 / (91) 40-48544459

Schedule a Demo Today!

Call 1-855-TECRA-00

Email sales@tecra.com