In late July, email marketers at the Maggiano’s Little Italy restaurant chain urged valued patrons to lock in party dates for the upcoming 2023 holiday season: “Time is Running Out to Book Holiday Parties” read the subject line. However, Christmas in July is only the tip of the proverbial iceberg for brand managers planning marketing […]
Personalized marketing is more effective in a large organization than a corporate-wide generic strategy. However, it is critical that companies deliver a consistent brand message, maintain content quality, and control costs. This is an opportunity for print service providers (PSPs) to offer their corporate customers the best of both worlds. Dispersed enterprises can support the […]
Getting personal with customers–real personal—requires data. Research proves that companies generate faster rates of revenue growth when they excel at demonstrating customer intimacy. The closer organizations get to each consumer, the bigger the gains reports management consultancy McKinsey & Co. Personalization matters today, perhaps more than ever! The COVID-19 virus and the surge in digital […]
SiteFlow from Hewlett-Packard is a device-agnostic platform that brings workflow and production automation to printing companies. It also works perfectly with the Tecra AccuConnect™ and AccuLync™ systems to form a complete marketing and production ecosystem. Use the AccuConnect storefront to enable your clients’ field salespeople and marketing teams to build and order materials for their […]
Print service providers, when was the last time you asked your clients about the journeys their customers take before they become buyers? Do you know what steps occur between basic awareness and contract commitment? Knowledge like this can help you suggest ways your products and services can keep their future customers engaged and moving towards […]
The retail landscape has been in a state of significant change over the last decade, and by all accounts, consumer buying habits have permanently changed. The current uptick in eCommerce is the result of several factors like public health, remote workforce, recent advances in mobile technology, more purchasing choices, and convenience. Retail has transformed into […]
As the world continues to navigate its way through a global health crisis, it’s safe to say buying habits and how you communicate with customers have changed. It’s never been more important to personalize the customer experience. Connecting and selling through graphic and digital marketing has become a valuable asset whether your customer is a […]