Traditional Customer Communication Management (CCM) platforms can be complicated. They can feature many moving parts. Making them work efficiently together often requires technical expertise beyond the level of the typical business user. This is problematic for several reasons. First, technical resources are scarce. Programmers with experience in document management and customer communications are in short […]
Third-party print/mail providers and in-house corporate print and mail facilities continue to favor processing customer-facing documents with on-premise solutions because of security concerns. The documents may contain sensitive health or financial information that companies would not want to be “findable” to hackers or part of an accidental exposure, should they process the work in the […]
Most organizations maintain extensive libraries of document templates. Legacy form generation processes were manual, which led to copying and pasting from one document to another for customization and updating. This practice contributes to a document maintenance nightmare. Which documents are obsolete? What version of terms and conditions were included in a particular document? Can employees […]
Traditionally, high-volume document processing is the domain of on-premise software. But those outdated processes are changing. Document centers are re-evaluating the way they work and switching to cloud-based applications. Processing documents in the cloud has distinct advantages. Recognizing the trends and the preferences of their customers, software companies catering to the document production industry are […]
Many companies use a collection of software and utilities they acquired over time to create and produce their customer-facing transactional documents. For example, an insurance company typically maintains one system for producing policies, another for claims, and a third solution for billing. These systems operate independently, each requiring a team of document designers and technicians […]
Customer communications management software applications give third-party service providers and end-users the power to create and deploy all manner of communications for their clients or departments. Direct mail, transactional documents, social media, and email marketing are all governed by CCM solutions. Typically, on-premise CCM solutions ask the service provider or end-user to make hardware and […]
Increasingly, we’re seeing more demand for integrating Customer Communications Management (CCM) into other enterprise systems. As companies map their buyer’s journey, they are discovering more opportunities to communicate with customers. In the past, we tended to think about how to integrate Customer Communications Management with customer data to enable personalized messaging. Although this is still […]
What happens to customer communications when a business faces a crisis? Well we should all know because Covid-19 just taught us this lesson. What happens to CCM during a crisis goes something like this: Customer communications become critical Many more people want to engage in crafting and approving messages There’s a desire to communicate across […]
Customer communications have been at the forefront during the Covid-19 pandemic. Early communications informed customers of what businesses intended to do to adapt to the crisis. Early Covid-19 communications shared changes in business practices and most reassured continuity. As we get further into the crisis, we now need to start thinking about getting back to […]
We have a mantra “don’t customize, configure” that’s driven by the sins of CCM’s past. Today we have cloud SaaS configurable CCM. What we know as customer communications management (CCM) arrived in the mid to late 90’s. This is when vendors began producing platforms for mass customization of customer communications. The technology took a big […]