When printers consider offering their customers an online portal for ordering and managing print projects, they can build one of their own from scratch, use website template builders, or purchase a web storefront. At one point in time, a DIY approach was an attractive choice. It gave print companies the most control over the finished […]
Print service providers, when was the last time you asked your clients about the journeys their customers take before they become buyers? Do you know what steps occur between basic awareness and contract commitment? Knowledge like this can help you suggest ways your products and services can keep their future customers engaged and moving towards […]
In today’s world, online shopping is a given, even for printed products. Your clients, who are now much more likely to be digital natives, are used to functioning online and don’t require over-the-phone or in-person human interaction. This isn’t true for every product, but most times, online ordering is the method customers prefer. Items such […]
Every company needs a sound marketing strategy to cultivate its brand and generate viable leads. In most cases, that means deploying a multi-channel approach that relies on social, digital, printed materials or even promotional goodies. The challenge with multi-channel marketing, especially in today’s tight labor market, is that it can be time-consuming. Some companies are […]
You have a business to run and in all probability, building technology is not your core competency. Given the current trend towards technology-driven business models, you need someone with ample technology and business expertise to help you navigate through the maze of available systems and find the right solution that fits your need. Why a […]
The retail landscape has been in a state of significant change over the last decade, and by all accounts, consumer buying habits have permanently changed. The current uptick in eCommerce is the result of several factors like public health, remote workforce, recent advances in mobile technology, more purchasing choices, and convenience. Retail has transformed into […]
As the world continues to navigate its way through a global health crisis, it’s safe to say buying habits and how you communicate with customers have changed. It’s never been more important to personalize the customer experience. Connecting and selling through graphic and digital marketing has become a valuable asset whether your customer is a […]
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