It may be tempting to consider creating your own web-to-print portal for your customers to order their static and variable print products and other merchandise. If you’re a print provider, however, building a single system that meets the needs of all your current and future enterprise clients can be a huge challenge. Multiple interface issues […]
We all know how convenient it is to shop online. Anytime access, time-savings, a record of our past purchases for quick reference, and easy billing options are just some advantages of taking to our screens to order whatever we need, when we want it. That same convenience is available for purchasing all types of marketing […]
In late July, email marketers at the Maggiano’s Little Italy restaurant chain urged valued patrons to lock in party dates for the upcoming 2023 holiday season: “Time is Running Out to Book Holiday Parties” read the subject line. However, Christmas in July is only the tip of the proverbial iceberg for brand managers planning marketing […]
Printing has become a commodity product in many ways. It’s easy to find a printer who will sell on price only, and online options mean that geography is no longer a restricting factor for purchasing just about anything. Someone looking for print can order at all hours from companies with which they have never interacted. […]
For direct sales and franchise marketers, identity control and ease of use are keys to growing profits. Brand identity management is critical for companies that sell directly to consumers through distributors and franchisees. Marketing teams invest valuable time and resources to create top-notch content. Creating collateral that features consistent colors, typographic fonts, and design elements […]
Personalized marketing is more effective in a large organization than a corporate-wide generic strategy. However, it is critical that companies deliver a consistent brand message, maintain content quality, and control costs. This is an opportunity for print service providers (PSPs) to offer their corporate customers the best of both worlds. Dispersed enterprises can support the […]
Getting personal with customers–real personal—requires data. Research proves that companies generate faster rates of revenue growth when they excel at demonstrating customer intimacy. The closer organizations get to each consumer, the bigger the gains reports management consultancy McKinsey & Co. Personalization matters today, perhaps more than ever! The COVID-19 virus and the surge in digital […]
Most organizations have a collection of enterprise software systems that, in many cases, function in silos with no connections to each other. These systems are likely legacy platforms that still do their jobs adequately, but not optimally. This is particularly true of marketing automation, a technology in which companies have been investing for some time. […]
SiteFlow from Hewlett-Packard is a device-agnostic platform that brings workflow and production automation to printing companies. It also works perfectly with the Tecra AccuConnect™ and AccuLync™ systems to form a complete marketing and production ecosystem. Use the AccuConnect storefront to enable your clients’ field salespeople and marketing teams to build and order materials for their […]
When printers consider offering their customers an online portal for ordering and managing print projects, they can build one of their own from scratch, use website template builders, or purchase a web storefront. At one point in time, a DIY approach was an attractive choice. It gave print companies the most control over the finished […]
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