Traditional Customer Communication Management (CCM) platforms can be complicated. They can feature many moving parts. Making them work efficiently together often requires technical expertise beyond the level of the typical business user. This is problematic for several reasons. First, technical resources are scarce. Programmers with experience in document management and customer communications are in short […]
Third-party print/mail providers and in-house corporate print and mail facilities continue to favor processing customer-facing documents with on-premise solutions because of security concerns. The documents may contain sensitive health or financial information that companies would not want to be “findable” to hackers or part of an accidental exposure, should they process the work in the […]
Most organizations maintain extensive libraries of document templates. Legacy form generation processes were manual, which led to copying and pasting from one document to another for customization and updating. This practice contributes to a document maintenance nightmare. Which documents are obsolete? What version of terms and conditions were included in a particular document? Can employees […]
It may be tempting to consider creating your own web-to-print portal for your customers to order their static and variable print products and other merchandise. If you’re a print provider, however, building a single system that meets the needs of all your current and future enterprise clients can be a huge challenge. Multiple interface issues […]
Traditionally, high-volume document processing is the domain of on-premise software. But those outdated processes are changing. Document centers are re-evaluating the way they work and switching to cloud-based applications. Processing documents in the cloud has distinct advantages. Recognizing the trends and the preferences of their customers, software companies catering to the document production industry are […]
We all know how convenient it is to shop online. Anytime access, time-savings, a record of our past purchases for quick reference, and easy billing options are just some advantages of taking to our screens to order whatever we need, when we want it. That same convenience is available for purchasing all types of marketing […]
Many companies use a collection of software and utilities they acquired over time to create and produce their customer-facing transactional documents. For example, an insurance company typically maintains one system for producing policies, another for claims, and a third solution for billing. These systems operate independently, each requiring a team of document designers and technicians […]
Customer communications management software applications give third-party service providers and end-users the power to create and deploy all manner of communications for their clients or departments. Direct mail, transactional documents, social media, and email marketing are all governed by CCM solutions. Typically, on-premise CCM solutions ask the service provider or end-user to make hardware and […]
In late July, email marketers at the Maggiano’s Little Italy restaurant chain urged valued patrons to lock in party dates for the upcoming 2023 holiday season: “Time is Running Out to Book Holiday Parties” read the subject line. However, Christmas in July is only the tip of the proverbial iceberg for brand managers planning marketing […]
Printing has become a commodity product in many ways. It’s easy to find a printer who will sell on price only, and online options mean that geography is no longer a restricting factor for purchasing just about anything. Someone looking for print can order at all hours from companies with which they have never interacted. […]